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The “For Sale” Sign Means Business!

November 16, 2011

Many people notice a “For Sale” sign in front of a house and call to get information.  Statistics compiled by national real estate firms indicate that the majority of responses to Realtors‘ advertising come from calls generated by yard signs, and more buyers come from “sign inquiries” than any other marketing strategy.

A yard sign informs not only potential buyers, but also the neighbors that the house is for sale.  Often a neighbor will call about a property because they have friends, colleagues or relatives whom they would like to move into the neighborhood.  It is not uncommon for a neighbor’s inquiry to result in a sale.  Prospective buyers who call for an appointment after seeing a yard sign already have a positive response to the exterior of the house and are eager to see the interior.  If you are putting your home on the market and dislike the idea of having a sign in your yard, talk with your Realtor.

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